Why Everything Looks the Same Now
Sans-serif logos, rounded rectangles, the same four gradients. Design didn't run out of ideas — it ran out of friction. A take on the great flattening.
N
Author
Nuno
Designer and writer. Opinionated takes on industrial, graphic, and digital product design — and the craft of making things that last.
2 takes
The Quiet Genius of the Braun ET66
Dieter Rams' 1987 calculator has a colour-coded equals key and almost nothing else. Forty years on, it's still the clearest object lesson in restraint that industrial design has produced.