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Design Takes

The archive

All takes

2 takes, newest first.

2026

  1. Why Everything Looks the Same Now

    Sans-serif logos, rounded rectangles, the same four gradients. Design didn't run out of ideas — it ran out of friction. A take on the great flattening.

  2. The Quiet Genius of the Braun ET66

    Dieter Rams' 1987 calculator has a colour-coded equals key and almost nothing else. Forty years on, it's still the clearest object lesson in restraint that industrial design has produced.